UGC by Jason Zheng, based at MIT in Cambridge.
Most people decide in the first second whether to keep watching. So the reason to stay comes first: a real problem, said plainly, before the product appears.
After that, the job is keeping them there. A new picture every couple of seconds, pauses trimmed to a breath, and nothing on screen that doesn’t move the story along. More people reach the end, and more of them save it.
“fundraising for a nonprofit can feel like lifting something heavy without anybody spotting you.”
A pain every fundraiser knows, said to camera before the brand appears. The facts sit on Givebutter’s real page, held steady. Voice only, cool daylight, true skin.
“people behave as a function of how they are rewarded.”
An idiom I love, proved by a pile of laundry, then the turn: Codédex pays you back tonight with XP for every little thing, not a certificate in six months.
Each video follows the same five beats, so a viewer feels a person first and meets the product second.
The cut is tight, the voice is natural, and nothing on screen is there unless it carries the story.
So, ready for your brand’s story to land?
Let’s make it
Rates on request
I’m Jason, a new Northeastern grad. Before UGC, I spent years on the nonprofit side of fundraising, where I learned that people give to people, not to slides.
Now I make the videos I’d want to watch: short, honest, and edited until nothing gets between you and the person talking.